Originally founded as “Not Your Daughter’s Jeans,” we set out to design premium stretch jeans that fit in all the right places and make every woman feel comfortable and confident—like her best self.
All NYDJ jeans are made with Lift Tuck® Technology, our proprietary slimming panel with a patented criss-cross design to flatten in the front and curve-contouring construction to flatter curves in the back, so you look, feel and wear a size smaller. With 66 sizes in regular, petite, plus, tall and maternity, we know your curves.
NYDJ, formerly known as “Not Your Daughter’s Jeans”, was founded in 2003 with the goal of making comfortable and flattering jeans for women of all ages and sizes. The brand gained fame with their unique stretch jeans, also called “The Original Slimming Jeans.”
All jeans feature the special Lift Tuck® technology, designed to make women look one size smaller and feel confident. As a result, you can order one size smaller at NYDJ.
From classic straight jeans to bootcut jeans with flared legs, discover the fit that best suits you with our Style Guide.